Tips on How to Market to the Geothermal Buyer
Upward Home is a blog written by Chris Ray, who is the CEO at Ramey, an advertising firm that has worked with ClimateMaster on advertising and messaging to geothermal consumers.
His blog is all about marketing for high-end home brands, like ClimateMaster, and how to market better to those who buy those brands.
We hope you enjoy his blogs and learn a little more about the audience to whom we are selling!
- A Tale of Two Cities
- Generational Marketing: Change Your Approach, Not Your Product
- Launching Your Brand Upmarket
- How to Humanize Your High-End Brand
- How to Navigate the Slowdown for High-End Brands
- Are We (Finally) on the Edge of the Smart-Home Revolution?
- Are Premium Brands Unlucky in This Election Year?
- Why You Should Ban the L-Word Now
- How to Find Your Flow When the Market Doesn’t Grow
- High-End Brands and Extra-Sensory Affluents
- Your Favorite 2015 Upward Home Posts
- The 2015 Checklist for High-End Home Brands
- Another Smart Way to Segment Affluent Consumers
- Smart New Insights From The Smart Home
- Where Affluent Consumers are Spending Now